AutoInsane.com
December 4, 2008

“We’re back from press day at the New England International Auto Show in Boston today and have some kick ass pictures to share before heading for home.

Steven Tyler of Aerosmith was on stage today at the auto show’s press luncheon. Tyler announced that his motorcycle company, Redwing Custom Cycles, was changing its name to Dirico Custom Motorcycles. The company has run into trademark issues using the Redwing name and thus to avoid lawsuits has come to take a new identity. The name comes from one of the three owners in the company, Mark Dirico. The third owner is Stephen Talarico- Tyler’s cousin.

At one point, a reporter from Boston Television Station WCVB Channel 5 asked Tyler what his thoughts on the automaker bailout situation was- and if he thought GM should get a bailout. The entire room groaned at the uselessness of the question.

In true form, Tyler rocked the New England Motor Press Awards Luncheon- even staying on stage to hand out awards to automaker representatives. A celebrity appearance was really cool considering how strangely quiet and scarce the show floor was.

Ezra Dyer, NEMPA President and Automobile Magazine columnist, seemed to enjoy the company on stage announcing the award winners. Automaker reps were all smiles being photographed with the Rock and Roll Hall Of Fame member.

Dirico Motorcycles is located in Manchester, New Hampshire. That just so happens to be just a short drive from our offices so expect more information out of us on Dirico soon.”

More Rockin’ Photos:  (here).

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