Aerosmith Drummer Joey Kramer Challenges iPhone Fans to “Hit Hard” Competition

Categories:  Joey Kramer

Business Wire (press release)
March 15, 2010

“You can’t get two or more of us together without someone starting to knock out a beat, so “Hit Hard”

BOSTON–(BUSINESS WIRE)–While no one can beat the rock solid rhythms of Aerosmith’s legendary drummer Joey Kramer, iPhone users can now challenge their drumming skills on Kramer’s recently released iPhone application “Hit Hard,” created for the famed drummer by PAID, Inc. Celebrity Services (OTCBB:PAYD).

Available on iTunes, the new iPhone “Hit Hard” application (, challenges fans to compete with one another to repeat the legendary drummer’s beats on an iPhone, or leave the competition behind and just knock out their own beats in “freestyle” play. The “Hit Hard” app features original drum beats created and laid down by Kramer.

“Drummers love challenges – I think it’s in our blood,” laughed Joey Kramer. “You can’t get two or more of us together without someone starting to knock out a beat, so “Hit Hard” is just a natural outgrowth of what drummers love to do.”

He added, “I love the app PAID, Inc. has put together for me. The design is killer and the beats are so on – it’s crazy.”

Each level in the game consists of a mock lesson from Joey Kramer where the player taps the correct sequence to match Kramer’s beat as the icons light up on the screen. Upon completing each of the 15 levels, the player will receive a personalized message from Joey Kramer. The game’s leader board allows players to see who comes closest to matching Kramer’s unbeatable grooves, which become increasingly difficult as the game goes on. Once all of the levels have been completed, the player can enter the High Score Contest, for a chance to win a special prize from Kramer as well as bragging rights.

During freestyle play, players can tap the various drums and cymbals that make up Joey’s on-screen drum kit and hear the sounds in real time to knock out their own beats or those of their favorite Aerosmith hits. Freestyle play is not scored and is not part of the Hit Hard competition.

“We are always seeking to deliver programs that build our artists’ direct-to-fan connection attracting new fans and energizing their existing fan communities,” said Keith Garde, president of PAID, Inc. celebrity services. “The ‘Hit Hard’ app brings a ‘piece’ of Joey to his fans. This project is another example of how we at PAID, Inc. engage with our clients in a way that provides for personal and customized campaigns dedicated to building artist-to-fan, fan-to-fan and fan-to-artist connected communities.”

Joey Kramer’s new iPhone application is named after the drummer’s gritty, soul-searching book, “Hit Hard: A Story of Hitting Rock Bottom at the Top,” which was released in June 2009. In his book, Kramer writes about his rocky life, battles with childhood abuse, drug and alcohol addiction, depression and details how he lived out these experiences as a member of one the greatest rock bands ever known, eventually suffering a nervous breakdown at the height of Aerosmith’s comeback.

Playing drums since he was 14, Kramer has been setting the rhythm for Aerosmith since he was 18. More than 40 years later, Kramer has become an international celebrity winning over fans of all ages with his dynamic percussive beats. As part of Aerosmith, Kramer has sold more than 150 million albums, 21 of which have gone multi-Platinum and has been the subject of multiple documentaries, including “It’s About Time,” which focuses on Kramer’s career.

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