Categories: Joey Kramer
Business Wire (press release)
March 15, 2010
â€œYou canâ€™t get two or more of us together without someone starting to knock out a beat, so â€œHit Hardâ€
BOSTON–(BUSINESS WIRE)–While no one can beat the rock solid rhythms of Aerosmithâ€™s legendary drummer Joey Kramer, iPhone users can now challenge their drumming skills on Kramerâ€™s recently released iPhone application â€œHit Hard,â€ created for the famed drummer by PAID, Inc. Celebrity Services (OTCBB:PAYD).
Available on iTunes, the new iPhone â€œHit Hardâ€ application (http://itunes.apple.com/us/app/joey-kramer-hit-hard/id352442312?mt=8), challenges fans to compete with one another to repeat the legendary drummerâ€™s beats on an iPhone, or leave the competition behind and just knock out their own beats in â€œfreestyleâ€ play. The â€œHit Hardâ€ app features original drum beats created and laid down by Kramer.
â€œDrummers love challenges â€“ I think itâ€™s in our blood,â€ laughed Joey Kramer. â€œYou canâ€™t get two or more of us together without someone starting to knock out a beat, so â€œHit Hardâ€ is just a natural outgrowth of what drummers love to do.â€
He added, â€œI love the app PAID, Inc. has put together for me. The design is killer and the beats are so on â€“ itâ€™s crazy.â€
Each level in the game consists of a mock lesson from Joey Kramer where the player taps the correct sequence to match Kramerâ€™s beat as the icons light up on the screen. Upon completing each of the 15 levels, the player will receive a personalized message from Joey Kramer. The gameâ€™s leader board allows players to see who comes closest to matching Kramerâ€™s unbeatable grooves, which become increasingly difficult as the game goes on. Once all of the levels have been completed, the player can enter the High Score Contest, for a chance to win a special prize from Kramer as well as bragging rights.
During freestyle play, players can tap the various drums and cymbals that make up Joeyâ€™s on-screen drum kit and hear the sounds in real time to knock out their own beats or those of their favorite Aerosmith hits. Freestyle play is not scored and is not part of the Hit Hard competition.
â€œWe are always seeking to deliver programs that build our artistsâ€™ direct-to-fan connection attracting new fans and energizing their existing fan communities,â€ said Keith Garde, president of PAID, Inc. celebrity services. â€œThe â€˜Hit Hardâ€™ app brings a ‘piece’ of Joey to his fans. This project is another example of how we at PAID, Inc. engage with our clients in a way that provides for personal and customized campaigns dedicated to building artist-to-fan, fan-to-fan and fan-to-artist connected communities.â€
Joey Kramerâ€™s new iPhone application is named after the drummerâ€™s gritty, soul-searching book, â€œHit Hard: A Story of Hitting Rock Bottom at the Top,â€ which was released in June 2009. In his book, Kramer writes about his rocky life, battles with childhood abuse, drug and alcohol addiction, depression and details how he lived out these experiences as a member of one the greatest rock bands ever known, eventually suffering a nervous breakdown at the height of Aerosmithâ€™s comeback.
Playing drums since he was 14, Kramer has been setting the rhythm for Aerosmith since he was 18. More than 40 years later, Kramer has become an international celebrity winning over fans of all ages with his dynamic percussive beats. As part of Aerosmith, Kramer has sold more than 150 million albums, 21 of which have gone multi-Platinum and has been the subject of multiple documentaries, including â€œItâ€™s About Time,â€ which focuses on Kramerâ€™s career.
Web site: http://www.joeykramer.com/
About Paid, Inc.:
Paid, Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource to music, entertainment and sports personalities and organizations, and offers AuctionIncâ„¢ online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, Paid offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs. More details are available at www.paid.com.
Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:
Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company’s cash flow, competition, celebrity programs, business development efforts, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company’s most recent filings with the Securities and Exchange Commission.